Building Relationships Through Education SpecGuy

SpecGuy Specification Marketing Consulting

•  You’re the expert at creating your products.

•  Designers select and specify your products

•  Contractors purchase and install your products

•  We help you communicate with designers and contractors
•  We call it Building Relationships through Education.

The Best Manufacturer Guide Specifications


SpecGuy can help you develop and utilize guide specifications to sell products.  We write guide specifications and provide training and consulting support. 
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5 Costliest Mistakes Webinar

"The 5 costliest mistakes manufacturers make trying to influence the specification process"

SpecGuy and ARCOM provided an insider's look at what the architects and engineers manufacturers depend on say are the reasons so many expensive marketing efforts are getting it wrong.  We also name some solutions you can implement to get more out of your specification marketing budget.

Download the Webinar Summary

Contact us about our specification marketing consulting

Lunch and Learn Programs with Impact!


SpecGuy creates in-office and online presentation programs that help you build relationships with design professionals.   We bring visual creativity to your programs to make them unforgettable - and technically accurate.

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Is Your Product Data Good?


SpecGuy's product data sheets give your A/E clients more confidence in your products.  Make your substitution requests successful and your submittals breeze through approval. 
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LEED Data Sheets appreciated by designers!

SpecGuy has authored LEED Data Sheets for several of our manufacturer clients.  They help take the mystery out of LEED project planning and procurement. 
See example

Read a SpecGuy Product Rep Tip

Naming Your Competitors

New:  Give Credit Where Credit is Due